Domain Names – Keyword or Buisness Name?

When you are ready to launch a new web site and are at the stage where you want to pick and purchase a domain name for your web site, most will choose to use a domain name that is their company’s name. Although this is a good practice for building brand recognition, it may not always be the best route to choose for getting traffic to your web site. Unless you have a well established business with a name people know, you may be better off to do some keyword research and use keywords that are both related to your business or web site, as well as often searched on the search engines.

The reason I suggest this is this.. lets take 2 scenarios for a deeper look.
Lets say 2 people are launching simular web sites, their business / web site is geared towards landscaping.
Person A is using his company name “Acme-landscaping.com” (let’s say his company is called Acme Landscaping)
Person B is using the name “Affordable-landscape-toronto.com” (let’s say his company is called John’s Landscaping

Since both these persons are “new” to the web with their web sites, their main goal is more than likely to draw traffic and potential clients to their web site to build sales leads. Person A’s domain name, while it has the term “Landscaping” in their domain name is not as strong when it comes to the search engine’s as person B who has done some keyword research, and has decided to use the keywords “Affordable landscape toronto”, which is a heavily searched term on Google (since he did is research).

A lot of people who are new to online business and search engine optimization and marketing don’t realize that using keywords relative to their site or company’s industry can be a very powerful tool for marketing and bringing in traffic.